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Bowerhouse

by Lucy Feagins, Editor
Tuesday 29th January 2013

Tableware, linen, light fitting, stools and framed textiles by new WA based homewares brand Bowerhouse.  Photo – Jody D’arcy, styling – Jo Carmichael.

Top left – Natalie Long of Bowerhouse!  Mood boards / Bowerhouse table linen.  Photos – Jody D’arcy, styling – Jo Carmichael.

‘Roy’ Bar cart in wenge by Bowerhouse. Photo – Jody D’arcy, styling – Jo Carmichael.

Ok we’re a bit excited about this little discovery….!  Bowerhouse is a new WA-based based homewares and home accessories label, the creation of textile designer Natalie Long.

Natalie originally studied fashion and textile design at the WA School of Art and Design, and upon graduation landed a job with surf brand Rusty in their production department.  Within three weeks she was on a plane to India and straight into the factories!  Most recently, Natalie held the role of Production Manager at Perth-based designer label Flannel. After a few years of invaluable design and production experience, and countless visits to fabric markets, mills, and printing and sewing factories overseas, Natalie eventually found her love for fashion was starting to fade, and a passion for print, textiles and interior design began to take over.

In February last year Natalie decided it was finally time to follow her passion. Without a ‘back-up plan’, she quit her job and booked a trip to India, Indonesia and China, setting off on a journey of ‘research, relaxation, and a little self discovery’. Nine months later, Bowerhouse was born.

Natalie’s debut range for Bowerhouse includes a collection of printed tablelinen, cushions quilts and bags, and a complementary range of unique handcrafted rattan pieces, including light fittings, stools, and bar carts.

‘My background put me in good stead for sourcing makers and designing, and developing the textile based pieces, but moving into rattan products was a learning curve for me’ recalls Natalie. ‘For the bar carts in particular it was a long journey from sketch to final product, my partner (boyfriend) and I did three trips to Indonesia to work with the maker to develop them. I was lucky to find a great guy there who taught me a lot about the rattan material and craft. I make sure we use the highest grade rattan and work with expert craftsmen – I am really proud of what we have produced’.

When not travelling, Natalie works from home, in the coastal suburb of Scarborough in W.A. I am SO IMPRESSED by the incredible drive behind her debut range! What a clever cookie. In addition to creating a stunning collection, she’s also created an excellent website and some seriously beautiful imagery to promote Bowerhouse, with the able assistance of photographer Jody D’arcy and stylist Jo Carmichael – these shots look stunning ladies!

The entire Bowerhouse range is available online here.

‘Terrance’ Bar cart in natural by Bowerhouse. Photo – Jody D’arcy, styling – Jo Carmichael.

by Lucy Feagins, Editor
Tuesday 29th January 2013

11 comments

  • Meghan 2 years ago

    A lovely write up Lucy. Congratulations Nat!

  • Clare 2 years ago

    Yay for WA!

    Those cane bar carts are awesome.

  • Lisa Jo 2 years ago

    What a fabulous range – love the colours and patterns of the “Legacy” range of cushions and the artworks. Very talented and I’m sure we will continue to hear a lot more from this designer. Well done Natalie.

  • Natalie 2 years ago

    Thanks TDF for the lovely write up and for your kind words Meghan, Clare and Lisa Jo!

  • Vic @ Cush & Nooks 2 years ago

    I love hearing stories like this. The products, and photography & styling look fab/ I’m off to visit their website now. Thanks for sharing x

  • Claudia Lane 2 years ago

    I agree, the bar carts are gorgeous – I’d love one!

  • Annie 2 years ago

    Lovely stools, very summery!

  • Jo Carmichael 2 years ago

    Fantastic write up Natalie and Lucy. The site is looking fabulous and so happy you love the photography and styling. It was a pleasure working with you with your gorgeous products.

  • Gallop Lifestyle 2 years ago

    Lovely! Great find Lucy, will be revisiting this one. Annie

  • Cushion Spot 2 years ago

    I always love to hear of new talented designers making their mark and delivering beautiful unique homewares. I adore the Drum Stool – Marigold Print, I can picture this sitting in my lounge room. Well done to you Natalie, I hope you do well in your new endeavor.

  • Vari @ Buttercup Ink 2 years ago

    I love Natalie’s range! Such a talented designer!

    Vari x

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