OK, I understand
'Elroy' is the alter ego of Geelong-based designer Ken Lawson. Ken grew up in Tasmania, studied design in Melbourne, and after a fleeting fling with the music industry, settled down on Victoria's surf coast, where he's currently working as a graphic designer. Ken has just launched a range of limited and open edition A2 sized giclée prints under the name Elroy Ink, which he sells online and through a handful of retail stockists.
There are so many local studios making affordable print editions these days, but I must say there's something that really caught my eye about these designs. Maybe it's just refreshing to see abstract, interesting graphic prints minus the cute text / typography elements! These pieces really are just all about the shape, colour and painterly composition - not a cheesy romantic message (or tram destination!) in sight!
I really love the 'Arches' design pictured at the top here... Priced from $75.00, you can buy Elroy Ink prints online or from retailers including Maiike and Sedonia in Melbourne, and One Small Room in South Australia.