The Design Files Daily

Monthly Archives: January 2012

Ellery et Graz

Ellery et Graz Australian-designed sunglasses from the Fall 2012 collection

No sooner have we been given a good dose of summery beach-going weather, I am already seeing wintery fashion in the shops.  What is with that!?  NO Witchery I do not require a new winter coat just yet.  It is 35 degrees and I am still looking for a good pair of sandals and killer sunglasses!

The perfect sandals remain elusive but I think I may have the sunglasses covered – how fabulous are these!?  A collab between Australian fashion darling Kym Ellery and local eyewear label Graz, headed by Graz Mulcahy, the gorgeous designs you see above are from the Fall ’12 collection.  (Clearly I’m no fashion blogger, but I hope it is not a massive fashion faux pas to wear them in summer!?)

Kym Ellery is one super inspiring lady I must admit.  After originally studying fashion design in her native Perth, Kym travelled to London to undertake further studies at the very prestigious Central st. Martins.  Upon returning home she pursued an interest in fashion styling – landing a role at Russh Magazine, where she worked for 4 years before launching her own label in 2007.

Since then Ellery has gone from strength to strength, and Kym has picked up a swag of impressive awards and accolades, including being named one of 6 finalists in the ‘Woolmark Designer of the Year Award’ in 2010, receiving the Prix De Marie Claire ‘Best Up & Coming Designer’ award in 2011, and recently  being named one of ‘Five Australian Designers To Know Now’ by influential fashion-news bible Style.com.

It is possibly irrelevant and yet I feel worth mentioning that Kym is also drop-dead beautiful, as you can see over here.

Hmmm perhaps an interview is in order.

Oye Modern goes to Alt Summit – Panels, Lunch and the Winter Wonderland Party

Today we dive head first into blogging conference GOLD! Petina brings us some of her favourite session from the first day of Alt Summit and the key points from those presentations. With big blogging names like Erin Loechner (Design for Mankind), Maxwell Gillingham-Ryan (Apartment Therapy) and Victoria Smith (SFgirlbyBay), you know their advice is solid gold. -Jenny x

Macs ready and learning faces on! – Image by Justin Hackworth from alt summit flickr

Hey all, today was a big day – day one of the conference! Every hour you could select a different panel to attend, and there were so many good ones to pick from. I’ll be sharing a few dot points from my favourite sessions of the day.

Successful Collaborations Panel – Image by Justine Hackworth from alt summit flickr

Successful Collaborations Panel

Panelists – Bri Emory of Design Love Fest, Danielle Krysa of The Jealous Curator, Joslyn Taylor of Simply Lovely, Victoria Smith of SFGirlbyBay

Think about your skills set. What do you lack and what can you bring to the table in a collaboration?

Navigating conflict. Set boundaries with collaborations from the very beginning. Work through differences gracefully.

Make sure you pull your own weight.

Build your own community at home. Some of the best collaborations are unexpected and offline. Consider hosting pop-up shops and gallery openings.

The Relationship Between Traditional & New Media Panel, Free gift from Cargoh and lunch!  Images by Brooke Ashley Dennis, Justin Hackworth and Moss + Isaac from alt summit flicker here, here and here

Our lunch was sponsored by Cargoh and included a keynote session about ‘The Relationship Between Traditional & New Media’. The speakers were Pilar Guzman, Editor-in-chief of Martha Stewart Living, Deborah Needleman Editor-in-chief of The Wall Street Journal Magazine and Apartment Therapy’s Maxwell Gillingham-Ryan.

Building Relationships with ad networks and sponsors panel –  Image by Justin Hackworth from alt summit flickr

Building Relationships with ad networks and sponsors panel

Panelists - Erin Loechner of Design for Mankind, Danielle Wiley of Sway Group, Meg Keene of A Practical Wedding, Sarah Stringfellow of Say Media

Know your brand and your value. Know your CPM – cost per impression.

Pitch it. Pitch it good. The more outlandish the better. Talk about why you love their brand. Define mutual objectives. Be upfront about what makes your blog special and why you’re the perfect fit.

Don’t be a travel brochure for someone else’s city. Don’t take on sponsors that you aren’t enthusiastic about. Your readers will be able to tell. Instead find brands that complement your blog content.

Your stomach should hurt when you ask for money.

Winter Wonderland Party – Image by Justin Hackworth from alt summit flickr

“Diner en Blanc” Winter Wonderland Party

Tonight, Alt Summit took inspiration from the French and put on a “Diner en Blanc”. Everyone put on some white attire and got ready for a cold, winter’s night. A perfect end to the day.

What I wore and some other snaps from the party.  Images from Made by Sodapop and Moss + Isaac from alt summit flickr here, here and here

Image by Brooke Ashley Dennis from alt summit flickr

Stay tuned for tomorrow where I will give highlights from the roundtable discussions, more panels and the inspirational speech given by Ben Silberman, founder of Pinterest.

- Petina x

Night-time outside – Image by Brooke Ashley Dennis from alt summit flickr

Dunlin

Stunning homewares for bed and bath by new Sydney-based online store Dunlin

You might have noticed if you visited The Design Files Open House in December (thankyou thankyou thankyou!) that my dream home is filled with COLOUR.  And yet, there is a little part of me, (perhaps the most ‘grown-up’ part) that wishes I could restrain myself to a elegant beige-on-beige colour scheme.  It would be so very posh to have a home filled with white and neutral tones – linens, ceramics, antique lighting and rustic timber furniture – don’t you think!?  How do people have this kind of discipline!? Perhaps that’s why posh people have holiday houses.

ANYWAY.  If you are GROWN UP enough to have a restrained beige-on-beige interior colour scheme, then DUNLIN is your new best friend.  I, for one, am smitten.

Dunlin is a new online store based in Sydney.  They have the most excellent and extensive range of homewares, lighting, furniture, linen and accessories sourced from across the globe, in particular New York. That’s because Dunlin is the pet project of Australian architect Alexandra Bond, who has spent the last six years with her partner Nicholas Barber working in New York, and living between New York and Sydney.

Dunlin forms a retail extension to Alexandra’s architectural interiors practice, which has allowed her to bring in a great variety of her favourite US brands previously unavailable in Australia, including stunning Matteo linens, Original BTC and Davey Lighting and West Third candles.  It’s a seriously stunning edit of classic pieces you just won’t find anywhere else in Australia!

I want EVERYTHING.  For my imaginary holiday house.

Kitchen / dining goodness from Dunlin

New Guest Blog – Petina from Oye Modern reports from Alt Design Blog Summit!

Petina of I Like You World and Oye Modern (pictured top right) reports from Alt Design Summit on the Guest Blog this week!

GOOD MORNING and get ready for an inspired week on the Guest Blog, as we hear from Petina of I Like You World and Oye Modern, who was super lucky to attend Alt Design Summit just 2 weeks ago in Salt Lake City, USA!

If you are not familiar, Alt Summit is basically the design bloggers’ conference to end all conferences!   Grace Bonney of Design*Sponge, Heather Armstrong of Dooce, Gretchen Rubin of The Happiness Project, Ben Silbermann of Pinterest, Erin Loechner of Design for Mankind and MANY MORE were in attendance this year!  For goodness sake.  SO. JEALOUS.

You may recall last year we heard from Melbourne’s most colourful blogger, Pilgrim Lee of Draw! Pilgrim, who attended Alt Summit 2011 and gave us a stellar round-up of her wonderful time at the conference, learning from some of the world’s best design bloggers and meeting lots of new US blog buddies!  Jenny and I were supremely jealous at the time, and daydreamed about attending Alt Summit ourselves one year!  Sadly another year has passed and we still didn’t make it… but luckily for us Petina has put together a fantastic week of highlights from the event!  I wonder if any other Australian bloggers went along… do leave a comment and let us know your thoughts if you did!

Petina ran her own fashion boutique and clothing label in Melbourne for 7 years, before moving to Sydney 3 months ago to work as the Marketing Co-ordinator at Oye Modern, a fantastic online jewellery store.  Oye Modern was in fact one of our very first sponsors many moons ago when TDF was just a baby blog :)  Petina blogs at I Like You World and tweets over here!

Massive thanks to Petina for her Guest Blog this week!  I really hope to get to Alt Summit myself next year!  Who’s with me?!

Oye Modern goes to Alt Summit – Introductions

We are taking a trip across the globe to Salt Lake City, Utah, USA with this weeks Guest Blogger, Petina Watkins. Petina is the marketing co-ordinator at Oye Modern and was very fortunate to attend Altitude Design Summit a couple of weeks ago. This week Petina will be bringing us some of the highlights of her time at the worlds biggest design blogging conference. Thanks Petina! -Jenny x

Hi, I’m Petina!  Image from i like you world and Oye Modern

Fellow Bloggers & Creative Friends – Are you keen to learn about the art of blogging from some of the best design bloggers in the world?

My name is Petina and I’m in love with good design. I’m the marketing co-ordinator at Oye Modern – an Australian online jewellery store committed to seeking out the best and most innovative modern jewellery designers from here and abroad.  I also have a personal design blog called I like you world.

Last week I attended Altitude Summit, a design conference for bloggers in Salt Lake City, Utah. Stick around as over the next few days I will share with you highlights of the conference including what I learned from the business panels, and photos of the amazing parties put on by Alt Summit. Today, I will be telling you about what happened on my first day in Salt Lake City.

Grand America Hotel - Image by Brooke Ashley Dennis from alt summit flickr

Getting from Sydney to Salt Lake City took over 24 hours travelling time, 3 planes and several hours in transit. I finally arrived in Salt Lake City giddy with excitement and also slightly worried about whether I’d packed enough warm clothing.  I needn’t have worried. Checking into the Grand America Hotel where the summit was to take place, I quickly realised that the hotel was well heated.  It was also, as the name implies, very grand!  I had arrived a day before the Summit began so I had a chance to have a good look around the hotel.

Images by Moss + Issac from alt summit flickr

There were chandeliers everywhere, a beautiful toy store, a ‘ladies’ cocktail lounge (men were allowed), a cupcake shop and a macarons stand.

I went downstairs to register for the summit and received a big gift box, which all attendees receive. Free goodies!

What’s inside…? Free Goodies!  Images by Moss + Isaac from alt summit flickr and  oye modern

I also met my two roomies, Jana from Little Bird Soda Co. and Dayle from Made by Soda Pop, who I’d only previously met on Twitter! We bonded over cocktails and shared stories into the wee hours.

Room service in my fancy room? Yes, please!  Image from oye modern

Tomorrow I will be sharing with you the first round of panels and photos of the amazing White Party. See you then!

- Petina x

Getting read to learn! - Image by Justin Hackworth from alt summit flickr

Interview – Sarah Parkes of Smalltown

Knotted Egg pendant light by Sarah Parkes – aka Smalltown

Custom installation for Avido Restaurant and Wine Bar in Sydney. Photos – Will Reichelt

Two-tiered macramé plant holder by Sarah Parkes

Residential commission – custom chandelier by Sarah Parkes

You know what’s amazing?  It’s amazing when the initiative and unique skill of one person, at a particular moment in time, seems to single handedly drive a design trend in a certain area or city. I think sometimes it just takes one inspired creative to start making something new and distinctive – and before long that idea forms it’s own trajectory and becomes part of a a city’s collective consciousness.  And then it pops up everywhere!  I am sure Melbournians will have noticed this recent trend of incorporating oversized macramé installations into hospitality, retail and commercial interiors.  This idea has been springing up in lots of new venues in the past couple of years – but I’m willing to wager that’s almost entirely due to the unique talent of Melbourne designer Sarah Parkes – aka Smalltown!

As you’ll learn below, Sarah started out in graphic design, before turning to jewellery design – which in turn led her to discover macramé.  It wasn’t long before her small macramé accessories had been superceded by commisions for quite complex oversized installations.  In just 3 years Sarah has put her macramé stamp all over Melbourne – and a little of Sydney too!  Her output is impressively prolific – she’s worked on a great variety of shop, restaurant and bar interiors, and aside from her large, custom commissions she also makes smaller hanging baskets and accessories for sale via her website.

I’m sure if you live in Melbourne you will have spotted a little of Sarah’s work around town – now you can finally put a name to the knots!

Massive thanks to Sarah for her time with this interview and all the great pics!

Creating macramé installation and products for a living seems like a very niche and unusual career path! Tell us a little about your background – how did you first discover macramé and what path led to what you’re doing now?

I studied graphic design quite a while ago, and since then have followed several different creative paths.

About 3 years ago I started a jewellery label, and for my second collection I learnt how to macramé. I taught myself from old 70’s craft books that I had collected. Around that time friends were designing the interior of the new Claude Maus store in Melbourne and asked me to make a large knotted hanging. I loved the jump into oversized, working with large guage rope and seeing the beauty of the big chunky knots. That was quickly followed by two huge plant hangings for Space Furniture in Richmond which cemented my obsession.

For some reason macramé totally clicked with me creatively and I realised its endless potential. It can be purely decorative or, due to the strength of the rope and knots, it can also serve a practical purpose, such as suspending something. I really only use a couple of knots, it’s the way I put them together that creates the design. My brain enjoys the symmetry, pattern and neatness of it all. Knots have a history and symbolism and there is something beautiful about them. I’m pretty obsessed I guess and now I can’t imagine doing anything else.

Jewellery and accessories by Sarah Parkes of Smalltown

Where might we have seen your work?

I have interior pieces in Claude Maus boutique, Fur Hairdressing and The Brix and Lupino restaurants in Melbourne, Avido Restaurant & Wine garden and The Ivy in Sydney. Xmas 2011 windows for Kookai clothing stores. I’ve done installations for the last two Australian Tennis Opens. Some people might have seen my Knotted Egg light in magazines or on blogs.

Claude Maus store – Melbourne

Custom installation for Champions Bar – Australian Open 2011

What does a typical day at work involve for you?

I had a baby last year so my work pratice has changed quite a lot. My partner also works for himself so we’re doing the baby juggle between us at the moment.

I do my emailing and other businessy things in the morning at home. I have a lovely big studio space on Smith St, in Collingwood. I either take my daughter South there with me for a couple of hours or I’ll get a full day in there to myself. Once I’m there I try not to leave or get distracted and there’s no computer either… studio time is very precious!  Currently I’m either filling orders for my lights and plant hangings or working on commissioned pieces. So there’s generally a lot of knotting going on.

Hanging knotted pendants at Portmans, Sydney

Can you give us a little insight into how your business structured?  How does work find you? Do you have any helpers / collaborators to assist with the bigger projects you work on?

My business structure is pretty loose!  Promotion is not my strong point so work has always found me. It’s especially good now as I’m not working full time and I seem to have a nice flow of projects happening. I always think there’s an exciting job around the corner. I’ve been so lucky to have worked on a succession of great projects with fantastic clients who trust me and allow me free reign creatively. Each job has challenged and pushed me in unexpected ways. I enjoy the collaborative process with the client as they come to me with an idea and it’s often something I wouldn’t have done myself.

I usually do everything myself however my partner often helps me out. He’s a builder, very practical and has strong guns which is invaluable for some of my pieces. On a recent job for Kookai I had to produce window hangings for stores nationally and he was required to cut up 4kms of rope into 8m lengths!

Kookai Christmas windows – Macrame wall hanging by Sarah Parkes of Smalltown

I would love to train someone up to help and this would take a lot of time and effort but it’s something that I’ll look at in the future. And then there’s the part of me that wants to do everything myself. However my aim is to get someone to make my ‘product’ pieces such as the lights and plant hangings and I can concentrate on commissioned pieces which is what I love.

Custom window installation at Bloom, South Yarra

Which other designers, artists or creative people do you admire?

All my friends are creative and doing their own things so I’m constantly inspired by what they do.

Can you list for us a few resources across any media you tune in to regularly for creative inspiration?

I don’t have much time to trawl the net or read magazines. It’s always good to get a fix of internet browsing though to see what’s going on out there in the big world.  Most of my inspiration currently comes from my materials and the craft itself.

Amo La Vida decorative hanging

What would be your dream creative project?

An amazing, big commissioned piece with an unlimited budget.

Installation for The Brix, Fitzroy. Photo – Hilary Walker

What are you looking forward to ?

I think there’s so much scope with macramé and I’m always looking forward to the next possible job. I have some exciting potential projects in the works and the possibility of an overseas job this year. When I get the time I’m also looking forward to doing some more experimenting with different materials and processes such as dyeing. There’s so much to do and not enough time!

Installation for Lupino restaurant, Melbourne

Melbourne Questions

You favourite Melbourne neighbourhood and why?

I love living in Brunwsick… it’s low key, neighbourly and with lots of little interesting places. And Sparkly Bear (shopping centre) is a just short walk away.

What and where was the last great meal you ate in Melbourne?

I don’t go out much now and we love cooking at home. My partner tries to make me eat more meat products and the ribs he bbq’d up last week were the best yet.

Where would we find you on a typical Saturday morning?

At home cooking up mexican eggs and entertaining South.

Melbourne’s best kept secret?

Staying home and watching bad tv on a Saturday night is cool. The Three Amigos and Blazing Saddles double header last weekend was killer!

Pot hangers – made to order (make contact via Sarah’s website)
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