Seriously, could Anthropologie have it any more sussed? Clearly they already have a cult following in the US and beyond, an unrivaled reputation for visual merchandising and window installation – and of course the most incredible range of eclectic homewares, fashion and accessories. NOW they’ve launched The Anthropologist. Of course, it is awesome.
The Anthropologist is a kind of a blog/website/online space which seeks to answer the question ‘what is inspiration?’. It is based on the idea that ‘revealing the passions of one person can result in the progress of many’. This may sound a little cheesy at first, but truly, it is so perfectly executed that you just can’t help but be swept up and taken along for the ride…
Among other inspiring creative minds, The Anthropologist features filmmaker Jane Campion – sharing a beautiful collection of behind-the-scenes snippets from her latest film, Bright Star. It is so perfectly put together – moody snapshots taken by the cinematographer, gorgeous little videos and photos of the film’s acting workshops and rehearsals… and even handwritten notes from Jane herself, written with such heartfelt warmth and encouragement that you feel she has almost addressed the letter to you personally.
Never have I seen a big name brand create such a clever online presence… a website which you can’t help but immerse yourself in, and which readers will be compelled to bookmark and visit regularly simply because the content is so damn good. But perhaps most surprising – The Anthropologist has no visible Anthropologie branding or advertising anywhere at all!!? Now that is inspired.