THAT STORE mainly sells super-cool denim (including cult US label Earnest Sewn, London’s Superfine, and Nudie – as well as Aussie T shirt queens Bassike). I like the fit-out of the Melbourne Central store (pictured) – especially that battered leather couch! Nice touch.
Apparently THAT STORE owner Peter Degotardi designs the store fit-outs in collaboration with Chris Grinham from Humphrey and Edwards Architects. More photos here. (Sorry I cannot find an actual website anywhere for THAT STORE…? weird).
In Melbourne, stores are at Melbourne Central, Westfield Doncaster and at 334 Chapel st Prahran. In Sydney - 128 Oxford st Paddington, and at Chatswood Chase, 345 Victoria Ave, Chatswood.