The Design Files Daily

Monthly Archives: September 2008

Gothenburg Highlights

Gothenburg, Sweden

Just to shake up this week’s Sydney-centric focus, here is another article from international contributor James Conway, who recently visited Gothenburg in Sweden (aka “the Melbourne of Sweden”). Must say, his lyrical and very entertaining writing style puts me to shame! Please enjoy, and I’m sure James would appreciate any feedback if you enjoy his article! – Lucy :)

Sweden’s second city is number one for design – James Conway points out some Gothenburg highlights.

Look, I generally know my geography. My nerdy childhood habit of poring over maps and atlases means I’m usually good for a blue wedge in Trivial Pursuits. But it was only after my friend Sheryl suggested a trip to Gothenburg that I discovered a) it’s on the west coast of Sweden, not somewhere in Germany as I’d always thought, and b) that it’s the same place as Göteborg (as the locals call it, pronouncing it something like “yerteborry”).

Not that they tend to make a big deal about themselves; Gothenburg’s half a million inhabitants go about their business with minimal fuss, pausing from their cheerful industriousness every now and then to give us Volvos, Hasselblad cameras and Björn from Abba. And behind many of the Swedish design classics we admire today there’s a good chance you’ll find a graduate of the city’s world-renowned HDK School of Design & Craft.

Among Swedes themselves the city has a reputation for being friendlier and more progressive than Stockholm. Consider this alongside the significant migrant population, enviably high quality of living and a few trams, and you’re basically looking at the Melbourne of Sweden.

Our visit coincided with what Swedes traditionally refer as “the rotting month”, the tail end of summer when – back in the day – food tended to go bad in the heat. Modern refrigeration aside, the autumnal temperatures and persistent rain which marked most of our week there made the idea of climate-related spoilage seem a little fanciful.

We started our explorations on Avenyn, the main shopping street, but it was dominated by the kind of shops you could find anywhere in Western Europe. More promising is the local branch of Swedish chain Lagerhaus, with its chic, affordable tableware, and decorative bits which allow you to outfit the rest of the home in various degrees of tastefulness, from bland beige to Bangalore brothel. Some of the trashy novelty items on display make you suspect that their typical customer is buying a leaving gift for a colleague they don’t particularly care for. But tear yourself away, if you can, from the Hello Kitty soap dispenser; the real treat in this store is when you look up to discover you’re actually in a converted Art Deco theatre.

Older still is Haga, a handsome neighbourhood of pedestrianised streets lined with grand 19th century timbered houses. Here you’ll find cafes, bookshops, antique stores and independent galleries like Sintra, which has a rotating programme of contemporary crafts and design, with an emphasis on ceramics.



To put all of this into context, head for the Röhsska Museum, the country’s only museum dedicated to design. The collection traces the evolution of the Swedish aesthetic over the centuries but really comes alive for two key eras: late 18th century Gustavian style, which took French interiors, dropped a lot of the frills and lightened up the colour scheme to make the most of the wan Nordic light, and post-war pieces of the kind which dominate international auction sales these days. Across town, the light-filled blond-wood expanse of the Museum of World Culture, designed by London firm Brisac Gonzalez, was opened in 2004, and its goal of intercultural dialogue is a legacy of the city’s outward-looking maritime history.

Top – Museum of World Culture, bottom – sculpture by Korean artist Suh Do-Ho at the MWC

Installation outside the Museum of World Culture


But for me the real gem of Gothenburg’s institutions is also its smallest – the Kortedala Museum, a completely preserved example of ’50s and ’60s interiors in a modestly proportioned apartment in the most non-descript building imaginable. It’s like being on a movie set; everything, from the bric-a-brac on the occasional tables to the toiletries in the bathroom, is authentic to the era.

The Kortedala

Kortedala was home to a forward-thinking housing project which reasoned that a social democracy had an obligation to provide quality accommodation to all. The teak table in the apartment, for instance, came from Denmark, as it was then acknowledged as a world leader in design. The lovely couple who welcome visitors to the apartment had themselves moved into the development in 1957, and proudly displayed the television with peek-a-boo wooden screen which was introduced in the early 60s, and the then-radical inbuilt refrigerator.

The Kortedala

A little hunting in the city’s fleamarkets can turn up your own time-travel souvenir; our expedition yielded a hand-held cake mixer with in-built egg separator. OK so I’m not much good in a kitchen but according to Sheryl, who knows more about baking than I ever will, this is apparently a stroke of design genius.

ingenious cake mixer

Heading north out of the city, pausing briefly to goggle at the Bräckbod factory, which sells imperfect biscuits at drastically reduced prices to coachloads of tourists (I am not making this up), we were soon in a shampoo ad wonderland. Around every bend there were breathtaking vistas of rolling pine-covered hills, wild rocky outcrops, serene bays and lush green fields grazed by happy cows.

shampoo ad wonderland

You could spend weeks exploring the little fishing villages up and down the coast, with the islands and inlets along the way offering endless visual variety. Water is key to everything here – the frequent downpours, the fish-heavy diet, even the art; the Nordic Watercolour Museum, designed by Danish architects Niels Bruun and Henrik Corfitsen, has a dramatic setting in the town of Skärhamn. Its oxblood façade echoes the traditional farmhouses which dot the landscape in this region. The museum has thoughtfully erected live-in studios for visiting artists, in the form of wooden cubes weathered to match the rocks they perch upon.

Nordic Watercolour Museum

Gazing out over the bay through the soaring windows in the gallery’s restaurant, we agreed that we would wholeheartedly recommend Gothenburg and the surrounding area for anyone who wants a crash course in Scandinavian design, some spectacular scenery, or just to pick up some less-than-perfect biscuits at knockdown prices.

Nordic Watercolour Museum restaurant

Thankyou!


The streets of Darlinghurst are so green and full of lush plant life. I love these cascading planter boxes – aren’t they stunning? ….got me planning all kinds of garden renovation when I get home!

Just a quick THANKYOU to all the Sydney folk for your wonderful suggestions and recommendations… had a fabulous day in Surry Hills / Darlinghurst today checking out all the good interiors shops (many of which were recommended by you!). Many photos and a little shopping guide to come next week! (would love to post it whilst I’m here but those shopping guides really take a lot of my time!).

Anyway, thanks again… I am here til next weekend so keep ‘em coming!

Tomorrow you can look forward to some international news… just to shift the focus slightly :)

Twentieth Century Modern

Twentieth Century Modern is a fabulous little vintage furniture shop just around the corner from where we’re staying in Darlinghurst. It’s small, but absolutely jam-packed with the most incredible pieces – beautiful sideboards, a stunning selection of ceramics and glassware, and a great range of Meadmore pieces and Featherston chairs, which are getting harder and harder to come by.

We dropped in on Saturday and met Ken Neale who owns the shop… he was so lovely and very entertaining – at one point he excused himself and left us to look after the shop while he ran across the road, saying he had left something in the oven! He returned 5 minutes later with a steaming roasted artichoke, which he proceeded to devour enthusiastically whilst patiently answering all our questions in between mouthfuls! (The most wonderful part of this somewhat surreal exchange was the fact that Ken had perched his plate of artichoke on a table right alongside an original Louis Poulsen Artichoke Pendant lamp!).

Stunning 50′s sideboards. They looked Danish to me but Ken said they’re actually Australian.

brightly coloured glassware and nik naks

More colourful smalls and a set of gorgeous Featherston dining chairs

Isn’t this Achille Castiglione record player gorgeous? It’s got such character. Reminds me of something you’d see in a James Bond-style boudoir…

Curved 50′s plywood chair by Sydney’s Kalmar Industries(?)… hope I spelt that correctly.

top – loved these Australian 50′ armchairs in the window (sold I think! sorry!). A little bit Featherston in style but slightly more angular and contemporary in shape. bottom – set of nesting tables by Arte Studios. Love the black against white.

more colourful nik naks, and below, another lovely Featherston armchair


Sydney!


This week I am in glorious Sydney for a little holiday, and of course, a lot of design reporting! You all probably know that I’m a Melbourne girl through and through… I do love Melbourne’s wide, leafy streets and the eclecticism of our beautiful city…. but I have to say, there’s also a lot to love about Sydney!

Sydney is so different to Melbourne – it’s a lot more slick, it’s much less bohemian than Melbourne…. all in all it just feels a bit more polished. But the main drawcard – it’s just so picturesque! We’ve had incredible not-a-cloud-in-the-sky days all weekend… and as for Sydney harbour, the bridge and the Opera House… breathtaking. Of course I’ve been here before, but I’m blown away everytime. This city is truly picture-perfect. (unfortunately 500pixel-wide images really don’t do it justice).

My gushing about this wonderful city probably also has a lot to do with the fact that we’re housesitting the most stunning apartment in Sydney’s leafy suburb of Darlinghurst. Lucky lucky! The apartment building is known as ‘Republic 2′ and was designed by famed Sydney architects Burley Katon Halliday. Talk about lifestyles of the rich and famous. Ahhh… I could get used to this!

Darlinghurst’s ‘Republic 2′ apartment building – exterior

view of the pool area from our balcony, with Harry Seidler‘s skeletal Horizon apartment building twinkling in the background.

odd angle – this is ‘Republic 2′ exterior from the street below. Love those cascading gardens on the rooftop penthouse!

another view from the balcony…. ahh. How will I ever go home?

Perhaps next week I will post images of the apartment’s interior… it. is. incredible.

ps) Sydney-siders I would love your recommendations of good shops, restaurants, etc to visit… – please leave me a comment!


Interview – Michaela Webb

Round Paper Models, 2006

Assorted work for the National Gallery of Victoria
above – books and pamplets for the NGV

A ‘beautiful poster that people would not throw away’ for the Faculty of Architecture and Planning, University of Melbourne (notice the architectural ‘crease folds’, allowing the poster to be folded into any number of 3D shapes).


Michaela Webb is co-director of the fantastic Studio Round, an award-winning graphic design studio based in Melbourne. Between running her own studio, and acting as co-president of AGDA Victoria, it seems she’s one very busy designer! I’m also convinced that she’s extremely efficient, because she responded to my interview in record-time and with no reminder emails at all… You know what they say about busy people! :)

I heard Michaela speak at the fantastic Design Capital conference back in July, and I was truly inspired by her unique approach to her work. I furiously scribbled notes as she spoke passionately about her work for Wolff-Olins and Spin in the UK. She emphasised the human aspects of design – thinking about people, and the individual outside of the ‘brand’. She talked about design as ‘creating an experience’, and lamented the common marketing approach of ‘shouting’ at consumers.

Michaela Webb seems to me to champion a fresh approach to graphic design… an approach which recognises that the future of design isn’t about branding and homogenising. Instead, Michaela’s design aesthetic is generous and not controlling… it’s about risk-taking, provoking a reaction, and ultimately creating work with depth and integrity.

A big thankyou to Michaela for her time and efficiency!

Tell me a little about your background – what path led you to what you’re doing now?

My father would always encourage me to draw and build things with him from a very early age. I started a fine arts degree but kept looking at what was happening in graphic design. After two years of fine arts I joined some of the design students and visited Melbourne to attend AGIdeas. I then decided to swap over to graphic design.

I worked for a few years and then lectured full time in an undergraduate design degree. This was an amazing experience, almost like postgraduate study, writing briefs, analysing and reassessing the process of design.

Then I travelled to London where I started working at Wolff-Olins, a large branding company with 80 designers on one floor and a staff of 200. I then moved to Spin, where I worked for nearly 4 years. My time at Spin was brilliant. I managed to travel nonstop, working throughout Germany and other parts of Europe. For me, the highlight was probably the wide variety of cultural accounts I worked on. These included Whitechapel Art Gallery, Christie’s Contemporary, Deutsche Bank Kunst, Anthony D’Offay Gallery and Haunch of Venison.

You have a worked with some incredible companies overseas, and have collaborated on many exciting projects including identity for the much-publicised Tate Modern museum in the UK… how has your international experience influenced your creative style and your approach to doing business in Melbourne?

Business in Melbourne is different to design in the UK. Here the market is less mature and you are often required to educate people about the value of design. In the UK, people already know the process and understand the value design contributes to business and culture.

Studio Round has come a long way since you first started in 2002. What goals did you initially have for your design studio and how has the company evolved over the last few years?

I work with my partner, so our first goal was to stay married. Our second goal was to stay afloat.

We didn’t really have a plan when we moved to Melbourne. We just loved the place and decided it was where we wanted to be. We now work in a studio space in Flinders Lane and have 7 people working with us. The studio now has more structure, which funnily enough allows us to be more creative. We also have a lot more people we can work and collaborate with.

Harper Lane broadsheet

Harper Lane stationary


In addition to running your own studio, you are also co-president of AGDA Victoria. This seems like a lot of work! What does your role at AGDA entail, and what initially appealed to you about being part of the Association?

It is a lot of work! My role varies from sitting on the Design Victoria Advisory Board to helping organise events, newsletters, workshops, etc. Organizations like AGDA are an extremely important part of raising the profile of Graphic Design as an industry in Australia. But I have done it for 3 years and it’s now time to step back and let someone else take the reins.

I LOVE THIS STATIONARY for the Anna Schwartz Gallery in Melbourne… so so simple but so strikingly beautiful. I am assuming printing right to the edge of the paper like this is veeeery pricey.

More stunning black and white minimalism for Anna Schwartz

When you approach a brief initially, where do you turn for inspiration – books, magazines or the web? Do you pay attention to trends in the broader design world like fashion, film, architecture etc?

Usually all of the above, it depends on the brief. I sometimes just start drawing very rough sketches.

I take a lot of inspiration from art. But also architecture, books and film. The web is an encyclopaedia of information and opens many new windows. They are all great tools and sources of inspiration.

Which designers, artists or creative people are you inspired by?

There are lots of people creating great work. Probably Graphic Thought Facility and Kenya Hara stand out the most. They have a beautiful way of thinking, a simplicity about their approach, and a love of tactile objects. The artist I love most at the moment is Christine Hill.

What does a typical day at work involve for you?

6.00 walking along the Yarra river near the Fairfield boathouse, breakfast at home around 7.00 and (hopefully!) in the studio by 8.00am. It is so good to get there before everyone else so I can catch up on emails!

I usually stay till about 7.00pm. It is non-stop most days, in meetings, discussing ideas with the team, and designing too of course!

…love the variety of these catalogues and invitations for City of Melbourne and City Gallery

What are you most proud of professionally?

Being able to work with my partner and keep the studio producing great work. There is no one job that is a favourite.

What’s the best thing about your job?

The freedom of being my boss.

And the worst?

Having to commoditise design with a value.

What would be your dream project?

A client with an unlimited budget that loved the design process and wants to take risks and continually push solutions. They also want to produce a book about the process. I do love designing books.

What are you looking forward to?

That dream client turning up…

Melbourne Questions –

Where do you shop in Melbourne for the tools and materials of your trade – ie sketching materials, computer equipment, reference publications?

Metropolis, Brunswick Street Bookstore, NGV Bookshop Fed Square

The Melbourne Design Guide – lovely ‘scrapbook’ aesthetic complete with rubber bands and bulldog clips.

What/where was the last great meal you ate in Melbourne?

Cumulus Inc., Flinders Lane. The food and environment are exceptional.

Where would we find you on a typical Saturday morning?

Julio, great cafe down by the school yard in North Fitzroy… or in my garden.

Melbourne’s best kept secret?

The Narrows Gallery and our rooftop.

The Melbourne Design Guide on show at the State of Design festival 2006

Cardboard Bar


Hey hey. Can’t seem to keep up with all the design happenings in the world right now… London Design Festival coverage is all over the net and I am struggling to keep up!

Anyway these images from Designboom grabbed me instantly… yeah yeah cardboard boxes again but the execution of this temporary ‘Cardboard Bar’ is great and a little more slick than the usual low-budget cardboard installation efforts :) Love those pops of orange amongst all the brown ‘bricks’… so simple but so effective. Not sure how the exterior elements will hold up in the London weather though…

This is by interior architectural consultants B3 Designers, and was constructed on site at their East London studio. According to Designboom, for the opening night guests were served cocktails in cardboard cups and encouraged to wear cardboard clothing!? Coolness.

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