Been researching some Melbourne shops for a Brunswick st shopping guide this week… which means many hours spent on Google Maps, Google street views (awesome!), the whitepages online etc…
In doing my research I visited the Fat website for the first time.
Oh. My. God.
WOW! It is INCREDIBLE. I think it is the best website I have EVER SEEN. Seriously.
It is SO well designed, so full of interesting detail, so beautifully put together… with a sense of humour but a killer sense of style too. It was designed by a web/graphic design company called Tundra based in the incredible Curtin House (OF COURSE).
For non-Melbourniuns, Fat is a super-cool fashion boutique here in Melbourne, originally set up 10 years ago (yes, can you believe it?) to showcase local independent fashion design…. these days its still rocking… though their style is a little more refined and a little less grungy now I guess…
Fat stocks a great range of Australian brands including local favourites Lover, Claude Maus, Princess Tina, Ksubi, as well as many others… not to mention a kooky collection of funky unexpected nik naks. All 4 Melbourne stores also have a fantastic interior fit-out – an eclectic, retro feel, complemented by a red/white/green/black chequerboard(?) vinyl floor, retro-style timber screening, hand-blown glass pendant lamps and custom ceiling graphics by Melbourne artists Pandarosa!
On the amazing WEBSITE you can check out the interior of each store in 360 degrees, and click on the products on each shelf/rack to learn more about the brand. A-w-e-s-o-m-e.
Have I adequately described my enthusiasm?