Everything is OK began as a small project in Christopher’s San Francisco-based design studio. The goal was to assemble a list of resources encouraging positive action in various forms. They launched a simple website, and to promote the site, they created barricade tape with the incongruous message “everything is ok.”
The response to the tape was overwhelming, and it soon became apparent that people were more interested in the barricade tape than the project it was designed to promote! It’s such a simple piece of design, but I guess the reason it works so well is that it has a thoughtful concept behind it.