It all started when Adidas hooked up with Stella McCartney in 2004. H&M followed suit, and then came the Designers for Target juggernaut – including a Christmas homewares collection by Tord Boontje, and a string of high profile collaborations, still going strong with their current lingerie range by Collette Dinnigan.

Top Shop’s got Kate moss, Lover loves Levis… and now – Lou Doillon for Lee Cooper.

Personally, I’m not that taken with the collection… but the website is fantastic! I know its not entirely original, but I love the eclectic scrapbook and turning pages… cute concept and well executed.