The Design Files Daily

Monthly Archives: January 2008

Interview – Janet Lodge




Photos – Chris Daile, Stylist – Janet Lodge

Janet Lodge is a fantastic food stylist based in Melbourne. I have had the pleasure of working on a handful on TV commercials with Janet and I can say in all honesty her job is one of the most stressful on set! There are often between 5 and 10 ad agency executives and clients peering over her shoulder whilst she diligently works away perfecting the all-important product shot! The results are always stunning… and amazingly, Janet always seems so calm and unaffected by all the fuss and stress around her. She is a true professional!

Janet took a moment out of her busy schedule to answer some of my questions about her background, the ups and downs of her exciting job, and her creative inpiration…

Tell me a little about your background – what did you study and what path led you to food styling?

I initally wanted to teach cooking so that children would learn how to make great food for themselves, rather than the blancmange and sago pudding I was taught to cook in High School (yeah, even in the 80′s!)! I studied Home Economics at RMIT then decided that teaching wasn’t for me, so ended up (thankfully) working as an assistant to a great food stylist and food consultant in Melbourne. This naturally led me to do some styling work myself.

What are a few brands, companies and/or publications you have worked with?

I work on a lot of packaging eg. KR Castlemaine, Birdseye, Coles, Black Swan, etc. Magazines such as Gourmet Traveller and Table. TV commercials for Old El Paso, Coles, Maggi, etc.

What does a typical day at work involve for you?

There really is no typical day! It could be writing and testing recipes at home. Spending a whole day shopping for a TV commercial, running around looking for the the ultimate little blue bowl or perfectly shaped platter. Preparing food on a stills photographic job, tweaking food with tweezers and skewers! Making and running food about on a TV commercial over a very long day.

What has been one of your most memorable jobs and why?

I recently worked on a Maggi TV commercial involving mega quantities of food! Scene after scene required tables and tables of platters of food! Tables ran through city streets, along suburban paths and through parks – up to 40 tables at a time. We were working out of a catering van making massive pots of casseroles. It was exhausting, demanding and amazing.

Do you have an agent? How does work come your way?

I am lucky enough to get work through word of mouth alone.

Where do you find inspiration?

I collect magazines and cookbooks constantly. Often just leafing through them to look at the images. I also love eating out and am frequently in op shops picking up strange and unusual props.

What’s the best thing about your job?

The opportunity to work with great people in all sorts of strange and wonderful places. The chance to spend time just playing with food!

And the worst?

The last minute pressure. I am often working late into the night before a job – packing the car and collecting last minute bits and pieces. It can be very difficult to guess what the client is thinking, so I have to pack lots of prop options and think of anything that could go wrong and dream up a solution (just in case). Also preparing recipes that just don’t work can be very tricky, especially when you have a photographer, client and designer waiting for the food!!

What would be your dream project?

I would love to work on a food movie. Working with extravagant food settings, with beautiful colour combinations – with enough time to feel that I have done a great job.

Do you present all your meals as beautifully at home as you do at work?

I wish!! Let’s face it, my dinner would be stone cold if I fussed around with it as much as I do while working!! After a long hard day in the studio I often sit down to a reasonably plain salad and a glass of wine, with maybe a chunk of watermelon for dessert!!

Do your friends and family expect perfection at your dinner table!?

They might expect it, but I generally opt for the casual dining experience! It is a ‘help yourself’ kind of affair! I like to keep the food simple and seasonal.

What/where was the last great meal you ate in Melbourne?

I have really enjoyed Movida and The Press Club. Beautiful food, intense flavours – not too messed about with! I also love my frequent bowl of Vietnamese soup – always delicious!

What are you looking forward to?

A life that is less frantic. Enjoying cooking and sharing slow food. Growing some more vegetables and laughing with friends!

Behance


illustration by hero design (view article here)

illustrations by Mar Hernandez (view article here)

glass jewellery by Jane D’Arensbourg – photo by Paul Sunday (view article here)

Behance is a website and an online network for creative professionals, dedicated to the goal of ‘making ideas happen’. Their philosophy is based on their belief that ‘great ideas are conceived and subsequently lost in the hands of creative geniuses, everyday. Frustration, rationalization, and despondence loom as creative people jump from idea, to idea, to idea… and fall short of actually making ideas happen. ‘ Essentially, the website promotes what they call ‘productive creativity’ – a framework creatives can use to break down tasks into ‘action steps’ in order to boost productivity and just get that great idea happening! I realise this is all sounding a little bit ‘Dr Phil’ but bear with me.

The BEST bit about Behance are the articles and interviews with creative professionals about what inspires them and motivates them to put their ideas into action. They interview creatives from all over the world, and from a wide range of creative industries – advertising, photography, fine arts, fashion, film, architeture, graphic design etc. A lot of the articles focus on entrepreneurs and start-up creative companies, and they’re truly inspiring. This recent one about Hero Design Studio (a small design studio initially set up by a husband and wife team) is a great example (image above).

Initially when I stumbled across Behance sometime last year, I was in two minds about it. I wasn’t sure exactly what it was – a website? an online community? an online shop? Also I think the name didn’t help… it’s a kind of strange made-up word… and the pronounciation isn’t completely clear (I’m assuming it is something like ‘beyonce’? – which is weird in itself)..

ANYWAY since then Behance has well and truly won me over… I think it’s the self-help junkie in me that secretly loves all that motivational jargon – ie ‘action steps’, and being ‘accountable’ for your creative productivity etc. One article that I found really useful was this one – ‘restricting the creative perfectionist‘. How many times have you been unable to even start on a great idea because you’re paralysed by the idea that it needs to be ‘perfect’?

Behance doesn’t really come up with any new solutions, but it’s reassuring and helpful to read about how the same challenges are tackled by creative people all over the world.

Marimekko Spring ’08



Images from the Marimekko Spring ’08 fabric range…

Hmmmm. I am in two minds about this post because there has been so much textile design here recently… Maybe my fabric fetish is becoming too predictable… but these designs just grabbed me and wouldn’t let go! I’m loving bold prints at the moment… I’m finding myself drawn to deep yellows and large, blobby, irregular shapes… And no one does large blobby shapes like Marimekko…!

Magazine Round-Up

Got the new Vogue Living and Belle magazines yesterday… still have to go through them in detail but here’s a round up of my favourite shots…

Vogue Living feature – Kirstie Clements’ Sydney home
Belle feature on the gorgeous home of Liane Rossler (of Dinosaur Designs)
Vogue Living Cover
Vogue Living – fantastic article on new textile design
Vogue Living feature
Belle feature on a stylish Sydney 1920′s apartment
Vogue Living uses a Camel to model the latest Moroccan inspired fabrics!

Vogue Living is great this month! Lots of beautiful fabrics and a kind of Bedouin/Moroccan theme throughout… There’s a fantastic article called ‘Women of Fabric’ (pg. 53) about young exciting textile designers around the world… so many new people to google! In particular Lisa Stickley from the UK, who I originally heard about I think in a design*sponge podcast interview with Maria from Port2Port Press. Anyway, Lisa graduated from London’s Royal College of Art in 2002, and appears to be the current darling of the textiles design scene in the UK. She has a really cute website and what looks like an even cuter shop in London. There’s also a gorgeous photo of her in a vintage blouse and jeans and converse… which won me over instantly! She just looks like the type of girl you want to be best friends with :)

Flashback Fabric


Vintage fabric heaven



Flashback Fabric is an Aladdin’s cave of original vintage fabrics and wallpapers from the 1920′s-1980′s. The shop also stocks a wide selection of reproduction 50′s and 60′s prints from the US. The vintage stuff is incredible – it’s all in perfect condition and there’s usually a fairly good quantity of each design. Nola Hargreaves runs the shop and has an amazing ability to source these unique fabrics and wallpapers, even though they’re getting more and more scarce. The website says they’re the only retail shop in Australia selling this extensive range of vintage prints – I’m not going to argue with that. There certainly isn’t anywhere else in Melbourne with this kind of range.

Nola can also have your favourite print made up into lampshades, scatter cushions, or floor cushions to your specifications. Choose a vintage print and you’ll be the only person in Melbourne with your unique design – sure beats being the 120,897th household with an Ikea Knappa pendant lamp in the living room.

(Not that we don’t love a bit of Ikea… but there are way too many of these and these around)

Flashback Fabric
79 High st, Northcote

9482 1899

Open Tuesday – Sunday 12.00pm – 5.00pm

AirMail


I am probably last on this bandwagon but my friend James just sent me this link which he aptly described as ‘an interesting merging of craft and commerce and a very good idea’ – couldn’ta put it better myself!

AirMail
is a laptop case ‘specially designed for the new super-slim Macbook Air… inspired by the product launch, during which Steve Jobs revealed the Macbook by pulling it from a manila envelope. Jona Bechtolt and Claire L. Evans were quick off the mark putting this design together and getting it on the web.

The AirMail is made of vinyl and lined with fleece.. it costs US$30 and will ship in 2 weeks to coincide with the release date for the Macbook.

More about it here and lots of places

Thanks James! x

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